Fitness Boot Camp Money Making Marketing Tips
Fitness bootcamps are popping up all over the place. Everytime I drive down Ocean in Santa Monica I see groups of people gathered in the park. These groups of people are in what is called a fitness boot camp led by a fitness professional. Read the article below to gain some valuable knowledge about fitness boot camp marketing secrets.
4 Powerful Tips for Marketing Fitness Boot Camps
By: Jim Labadie
Fitness Boot Camps are continuing to grow in popularity not just in the United States, but all over the world. Because they provide a reasonably priced and fun alternative to most forms of exercise and personal training, people are naturally drawn to them. And because they allow a fitness professional to earn much more per hour than one-on-one personal training, its a good idea for you to start thinking about running one of your own - if you havent already.
Here are 4 powerful tips to help you market your own profitable Fitness Boot Camp:
1) Corporations are always looking for products and services to offer at a discount to their employees. Contact companies in your area and let them know in exchange for promoting your camp you will offer a 10% discount to all their employees.
This strategy can potentially get your camps name in front of thousands of people with almost no effort on your part! But I would recommend that you provide the marketing materials for them to pass along. Nobody can do a better job of promoting your camp than you.
2) You can also ask those same corporations if they would like you to come in and give a "Lunch and Learn." Thats where employees bring their own lunch and eat while you give a talk about fitness. But dont make it a commercial. You need to give solid information about fitness.
However, at the end you really want to make a special offer that ends the minute you leave the building. It should offer the camp at an introductory price that theyd be crazy to refuse. The point is to get your camp filled with participants. Once it is, if you do a great job, the word-of-mouth will keep it filled.
3) Create a true sense of community by really emphasizing teamwork and competition. And be sure to take advantage of technology by creating a "blog" which campers can visit online to view upcoming workouts and post comments. Not only does this build camaraderie between those enrolled, it is also a great marketing tool because they can show the blog to family and friends to show them why they love your camp so much!
4) Put your money where your mouth is by offering a 100% money back guarantee. Its a proven marketing strategy which gives prospects a sense of security. This strategy can be a little scary for fitness professionals. But its extraordinarily rare for someone to ask for their money back when they know youve provided a great product or service. So all you need to do is create a great Fitness Boot Camp and youve got nothing to fear!
Jim Labadie is a fitness entrepreneur, sales expert and speaker. To discover the four things you MUST know about running profitable fitness boot camps please visit: http://www.howtoprofitwithbootcamps.com
The boot camp personal training marketing tips mentioned in the article are excellent! Most personal training pros conduct bootcamps so they can work with many people in the hour. Therefore, they leverage their time by making a greater wage per hour. Another aspect of a fitness boot camp is the group dynamics. The enthusiasm of participants seem to feed off each other. I highly recommend boot camps, or group training.
